After the pandemic, more people started eCom businesses. Social channels like Facebook got more expensive. Stricter. Harder to measure attribution (IOS update).
Ecom owners investing in paid ads saw a lower ROI without changing anything with their store. Supply chain issues affected those importing from China. So now, margins are suffering, making it more important than ever to sell more.
We are EnterGage Videos and we work exclusively with eCom store owners who are spending a minimum of $5K per month on paid ads. Our goals are:
(1) Develop a TikTok strategy, both organic and paid for the next 3-months that will increase ROAS by 1-3 points
(2) Margin increase on every sale accomplished with CRO = conversion rate optimization
(3) Gradually shifting ad spend to TikTok & retargeting on every channel online.
After the pandemic, more people started eCom businesses. Social channels like Facebook got more expensive. Stricter. Harder to measure attribution (IOS update).
Ecom owners investing in paid ads saw a lower ROI without changing anything with their store. Supply chain issues affected those importing from China. So now, margins are suffering, making it more important than ever to sell more.
We are EnterGage Videos and we work exclusively with eCom store owners who are spending a minimum of $5K per month on paid ads. Our goals are:
(1) Develop a TikTok strategy, both organic and paid for the next 3-months that will increase ROAS by 1-3 points
(2) Margin increase on every sale accomplished with CRO = conversion rate optimization
(3) Gradually shifting ad spend to TikTok & retargeting on every channel online.
VIDEO
Marketing Angles + UGC
If you have the "right" message delivered by an experienced content creator, you have the perfect ad.
Problem is, how do you figure out the "right" message? Are you a video scriptwriter? Do you ask the content creator to do it? Is that guaranteed
to work?
This whole "working with content creators" seems easy on the surface but there are so many variables to a successful UGC video that many eCom store owners don't know what steps to take.
You need a company that can test different marketing angles; script out the perfect ad; manage the relationship with the content creator. Then, rinse
& repeat (many, many times over).
Marketing Angles + UGC
If you have the "right" message delivered by an experienced content creator, you have the perfect ad.
Problem is, how do you figure out the "right" message? Are you a video scriptwriter? Do you ask the content creator to do it? Is that guaranteed
to work?
This whole "working with content creators" seems easy on the surface but there are so many variables to a successful UGC video that many eCom store owners don't know what steps to take.
You need a company that can test different marketing angles; script out the perfect ad; manage the relationship with the content creator. Then, rinse
& Repeat (many, many times over).
TikTok
Advertising
If you are an eCom store owner and not leveraging TikTok, why? Is it because you don't know if the channel is right for you? Not sure where to start, organic or paid ads? Spending time learning a NEW channel seems like a lot of work.
However...
Facebook CPMs are crazy expensive and Google Shopping and Pinterest aren't easy to maneuver. You only have 12 - 18 months to jump
on the TikTok train, or else...
You are going to miss out on what's being compared to the early days of Facebook.
Find a company that understands TikTok (very creative-centric) and can deliver a coherent strategy for both organic and paid TikTok initiatives for the next 3 - 6 months.
Advertising
If you are an eCom store owner and not leveraging TikTok, why? Is it because you don't know if the channel is right for you? Not sure where to start, organic or paid ads? Spending time learning a NEW channel seems like a lot of work.
However...
Facebook CPMs are crazy expensive and Google Shopping and Pinterest aren't easy to maneuver. You only have 12 - 18 months to jump
on the TikTok train, or else...
You are going to miss out on what's being compared to the early days of Facebook.
Find a company that understands TikTok (very creative-centric) and can deliver a coherent strategy for both organic and paid TikTok initiatives for the next 3 - 6 months.
Website
Optimization
Conversion Rate Optimization basically means "free money", and it's crazy how many eCommerce brands are overlooking this part.
Yes, creating good landing pages is key. But it won't be perfect, why? Because you need to be continually testing. Optimize. Test some more.
How is this done? By testing different elements of your website (such as headlines, copy, buttons, and images) to determine what converts better. Use software like Google Optimize and create data studio dashboards to see what's working and what's not.
This means more sales without spending a cent more on ads.
Optimization
Conversion Rate Optimization basically means "free money", and it's crazy how many eCommerce brands are overlooking this part.
Yes, creating good landing pages is key. But it won't be perfect, why? Because you need to be continually testing. Optimize. Test some more.
How is this done? By testing different elements of your website (such as headlines, copy, buttons, and images) to determine what converts better. Use software like Google Optimize and create data studio dashboards to see what's working and what's not.
This means more sales without spending a cent more on ads.
TikTok Ads need to be paired with a website optimization service, because they benefit from each other. A TikTok strategy needs a good landing page and optimization to work properly, and a website needs a good TikTok strategy to generate sales. That's why we do both services. They have to work in harmony, and this is only possible by doing them together.
TikTok Ads need to be paired with a website optimization service, because they benefit from each other. A TikTok strategy needs a good landing page and optimization to work properly, and a website needs a good TikTok strategy to generate sales. That's why we do both services. They have to work in harmony, and this is only possible by doing them together.
Let's Talk
First, we're going to hop on a call to discuss your current business
situation and your goals, to determine the right strategy
to use for your brand.
Outlining a strategy
We'll study everything about your customers and give you the best strategy for your company. No guesswork here, everything we do is based on data.
TikTok + CRO work
Once we have a strategic plan, it's time to run tests and campaigns
and help you expand and grow esponentially your ecommerce business.
Let's Talk
First, we're going to hop on a call to discuss your current business situation and your goals, to determine the right strategy to use for your brand.
Outlining a strategy
We'll study everything about your customers and give you the best strategy for your company. No guesswork here, everything we do is based on data.
TikTok + CRO work
Once we have a strategic plan, it's time to run tests and campaigns and help you expand and grow exponentially your ecommerce business.
"Jaime is an absolute beast. He takes ownership of the project as if it were his own and has prompted us with recommendations that we missed out on many times. We couldn't have completed this project without his passion and enthusiasm for the work he does.
This is not the last time we're going to work with him. If you do get
a chance, you must get him onboard for your projects!"
- HARLAKSH, SUPERFLOW
Working with Jaime to develop my brand was excellent from the start. When I had some technical difficulties, he was very patient in the matter. When he had some of his own, he doubled his workload and output
to catch up with work he felt he had missed.
Overall I have been very happy with this hard-working, clear communication, brand-building, entrepreneur. You won't
regret having him on your team.
- TRISTAN, PROJECT BEAR MODE
"Jaime is an absolute beast. He takes ownership of the project as if it were his own and has prompted us with recommendations that we missed out on many times. We couldn't have completed this project without his passion and enthusiasm for the work he does.
This is not the last time we're going to work with him. If you do get a chance, you must get him onboard for your projects!"
- HARLAKSH, SUPERFLOW
Working with Jaime to develop my brand was excellent from the start. When I had some technical difficulties, he was very patient in the matter. When he had some of his own, he doubled his workload and output to catch up with work he felt he had missed.
Overall I have been very happy with this hard-working, clear communication, brand-building, entrepreneur. You won't regret having him on your team.
- TRISTAN, PROJECT BEAR MODE
Keith Krance from Dominate Web Media is a client of mine.
This is what he had to say...
Keith Krance from Dominate Web Media is a client of mine. This is what he had to say...
You get the results we promised you or we work for $0 until this is achieved.
We believe in dating before getting married so let's work together for 3 months to begin. In these first few months, if your revenue hasn't increased by 20%, we work for FREE until this is achieved.
We want to make sure you have nothing to lose. This is our guarantee.
You get the results we promised you or we work for $0 until this is achieved.
We believe in dating before getting married so let's work together for 3 months to begin. In these first few months, if your revenue hasn't increased by 20%, we work for FREE until this is achieved.
We want to make sure you have nothing to lose. This is our guarantee.
I'm Jaime, the founder of EnterGage Videos
I love video and eCommerce so let's marry both, along with TikTok, so that I can produce crazy results for clients. Numbers that haven't been seen since Facebook's early years. What makes TikTok challenging is the importance of short-form creative. This is where we excel.
Click the link below to schedule a quick
call with me on Calendly!
I'm Jaime, the founder of EnterGage Videos
I love video and eCommerce so let's marry both, along with TikTok, so that I can produce crazy results for clients. Numbers that haven't been seen since Facebook's early years. What makes TikTok challenging is the importance of short-form creative. This is where we excel.
Click the link below to schedule a quick
call with me on Calendly!
© 2022 EnterGage Videos. All rights reserved.
© 2022 EnterGage Videos. All rights reserved.