Whatever approach you take with your videos, remember that it’s your job to capture your audience attention very quickly, then keep the content of your videos succinct so their running time is kept short.

As you’re managing your Youtube channel, you can group videos together as a playlist for your viewers, so one video automatically plays after the next in the order that you preset. Of course a viewer can pause or exit out of the playlist at any time, but if one of your videos holds the viewer’s attention until the end, having another relevant video begin automatically is an excellent strategy for retaining viewers as they watch multiple videos. This is a great way to build your audience and YouTube channel subscriber base.

Choose what approach yon want to take with the video. For example, will it be how-to related, informational, tell a story, showcase an interview, offer a product demonstration, or focus on entertainment? As you've already discovered, the possibilities are limited mainly by your imagination, skills, and production budget.

At this point, it's a good strategy to create a storyboard for our video concept. On a sheet of paper, draw a series of boxes like a cartoon strip and within each of the boxes, sequentially sketch out what will happen in each scene of your video.

As you do this, below each box, write the scene number and a few words about what multimedia elements will be incorporated into the screen.

Later, as you write the script for your video, if applicable, you can add the script elements under the appropriate frames in your storyboard.

Within your storyboard, plan each scene and shot, associate each scene or shot with dialogue, and determine when and where titles, animations, graphics, music and sound effects, for example, will be used.