The OLD WAY

GOOGLE ADS

  • No visuals
  • Very Expensive
  • Highly Competitive

FACEBOOK ADS

  • High Competition
  • Increasing Prices
  • Expensive
  • Hard to Scale

ORGANIC POSTS

  • Time Intensive
  • Unpredictable or Scalable
  • Very Inconsistent

Identifying Audiences on YouTube

One of the most important factors to consider when making each creative decision is your target audience.


Not only must you have an understanding of who comprises your target audience, but as a content creator, it’s necessary to put yourself in their shoes, think like them, and make creative choices based on what you believe will cater to the wants, needs, and tastes of your viewers.

Put yourself in your audience’s shoes as you consider every aspect of your video production and how you brand your YouTube channel.


From the perspective of someone who perfectly fits into your target audience, ask yourself:

  • Why should they watch your videos?
  • What is within your videos that will appeal directly to your intended viewers?
  • How will watching your videos address their wants and/or needs?

Define Your Target Audience

  • Age
  • Club or association membership
  • Educational level
  • Gender
  • Geographic region
  • Hobbies and special interests
  • Housing
  • Marital status
  • Occupation
  • Physical attributes
  • Race
  • Religion
  • Sexual orientation
  • Social media habits
  • Spending habits

Now that you’ve defined your target audience for your YouTube channel and the videos you’ll soon be creating, ask yourself one simple question:

"Do the people who make up this audience already watch YouTube videos?"

Another thing to consider, once you’ve identified your target audience is whether this people typically seek out YouTube videos before making a purchase.


If instead of attracting new customers, the goal of your YouTube channel and content is to enhance a customer’s experience after they’ve purchased your product. Instead of creating videos that focus on the buying experience, you may opt to focus your content on teaching your customers how to assemble and use the product, and to showcase innovative ways your existing customers can save time and money, or enhance their lives by owning your product.


Choose the best type Of Video Content to Appeal to Your Audience

  • Voice overs (a voice from someone who isn’t seen, but who can be heard speaking)
  • Music and sound effects
  • Animated graphic sequences
  • Animated or still charts and graphs
  • Visual special effects

Remember, your YouTube audience’s attention span is short. It’s essential that you capture someone’s attention very quickly (within the first few seconds of your video), then present your video and your message in the shortest time possible (within just a few minutes).

The YouTube Creator Hub can teach you skills needed to provide compelling, attention-grabbing, and well-produced content, regardless of your budget.

If you need help in creating videos to promote your product or service,

schedule a discovery call with us today!