DTC · Supplement Brands

Turn strangers into buyers before they finish scrolling.

I'm a Creative Strategist for supplement brands. I help powders, gummies, capsules and pills win the marketing game — engineering ad creative from research and buyer psychology, not guesswork.

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The Game

Ecom is a marketing game — not a product-hunting game.

The Gambler

  • Tests just 2–3 creatives per week.
  • Rips other people's ads and hopes it works twice.
  • Isn't up to date on the latest changes with Meta's Andromeda updates.
  • Gets a random win, has no idea why it worked.
  • One algorithm update away from broke.
  • Doesn't understand creative diversity — which in 2026, kills campaigns.

The Strategist

  • Tests 20–30 new creatives every week to find the handful of winners.
  • Does obsessive market and customer research first.
  • Studies Reddit, Amazon reviews, and the exact language customers use.
  • Crafts ads that trigger specific emotions and pain points.
  • Knows exactly WHY it won — so it can be scaled with confidence.

If you can make a stranger stop scrolling, pay attention, click, and pull out their card — you can sell almost anything. That's the skill I bring to your brand.

The Method

How I work with supplement brands.

Five principles that shape every piece of creative I produce.

01

Deep Dive

I take a deep dive into your brand — and every competitor in your space.

02

Knowledge

Built on timeless principles from Breakthrough Advertising — beliefs, desires, market awareness, market sophistication.

03

Execution

Obsessive research → ad ideas → scripting and creative rooted in real emotional triggers.

04

AI

Used as a bridge between brand data and marketing fundamentals — to ship quality creative at scale. Never a magic button.

05

Time in the Market

Compounding reps and systematic testing beat shortcuts, every time.

These two frameworks show exactly how I develop the creative and strategy for your brand.

Framework One

4 Stages of Buyer Awareness

Not everyone seeing your ad is at the same stage. We build the right message for each level of readiness. Like a relationship — you don't propose on the first date. You get attention, build trust, give a reason to choose you, then ask for commitment.

Stage 1

Unaware

Doesn't know they have a problem.

Ad approach: Lead with something surprising — a pattern interrupt, a viral hook, education first.

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Stage 2

Problem Aware

Feels the pain but doesn't know the fix.

Ad approach: Describe the pain so clearly they feel understood — founder story, before & after, question-led.

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Stage 3

Solution Aware

Knows the options, not sure you're the right one.

Ad approach: Show the difference — product demos, feature comparisons, key benefits and outcomes.

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Stage 4

Most Aware

Already trusts the brand, needs a final nudge.

Ad approach: Remove hesitation — testimonials, guarantees, urgency and offers.

Nighttime Reset image ad — Your body doesn't have an off switch built in anymore

Framework Two

TOFU / MOFU / BOFU: one funnel, three completely different ads.

Same product. Same brand. Completely different creative depending on where the buyer sits in the funnel.

Top of funnel

TOFU

Awareness

Ad type
Native "yapping" style videos
Link destination
Quiz
Branding
Don't mention the brand
Product visibility
Barely visible, focus on the pain
Messaging
Client's pain point
Call to action
No CTA or soft "Learn more"
Click to play
Middle of funnel

MOFU

Consideration

Ad type
Text-heavy ads
Link destination
Landing page
Branding
Mention problem + benefits + brand
Product visibility
Product in context, show how it's used
Messaging
Specific product benefits
Call to action
Small commitment — "Take the quiz" / "See how it works"
Click to play
Bottom of funnel

BOFU

Conversion

Ad type
Offer-based ads, e.g. 50% OFF
Link destination
Product page
Branding
Mention offer + brand
Product visibility
Clean product shot, price, offer badge, clean CTA
Messaging
The offer itself
Call to action
Convert — "Buy now" / "Get 30% off"
Overnight Society offer ad — 50% off flash sale ends tonight, claim your reserve

The goal isn't to force every buyer through the same ad. It's the right message, for the right buyer, at the right moment — engineered from proof, not guesswork.

DTC Ad Engine

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Using my software made specifically for supplement brand owners.

As per Meta, you need creative diversity. We start by giving you 100 image ads based on winning designs and formulas — and use your supplement (packaging, powder, capsule, gummy or pill) in the image ad. This is a great place to start if you are new or needing to test different angles. Don't worry, the software walks you through, step by step. No guessing.

Test drive us by creating 5 image ads on us. Free. Zero cost and no credit card needed.

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