3-TIER VIDEO MARKETING FUNNEL

A marketing funnel is the customer journey throughout the sales process and goal is to turn a lead into a customer.

TOP OF FUNNEL

GOAL = Build awareness and educate

We filmed multiple messages to test which videos get more views.

3 LIES

WALKING AROUND IN THE OFFICE

THROWING OUT NUMBERS

MIDDLE OF FUNNEL

GOAL = Turn interest into desire

Give something away for FREE in order to get name + email opt-in.

John provided different opt-in assets: Book, Cheat Sheet, Guide and eBook download.

VERTICAL ADS

SQUARE ADS

RETARGETING ADS

BOTTOM OF FUNNEL

GOAL = Encourage interested prospects to schedule strategy call

TESTIMONIALS & CASE STUDY VIDEOS

RETARGETING

GOAL = Omnipresent remarketing on all channels

GOOGLE BANNERS

ANIMATED GIFS

STATIC ADS